A RevOps agencyfor B2B SaaS thatruns your wholerevenue system.
Most agencies own one slice: paid, or content, or CRM cleanup. Swivel runs your data, demand generation, outbound and HubSpot as one connected operating system, so every dollar ties back to qualified pipeline.
Qualified pipeline
A RevOps (revenue operations) agency aligns your data, systems and process across marketing, sales and customer success, so revenue runs as one measurable engine instead of disconnected tools. The best fit for a B2B SaaS company isn’t the agency with the most services listed. It’s the one that connects them, and can prove the connection in pipeline. Swivel does that through its RevOS™ framework: one system spanning strategy, demand gen, business development and sales enablement, measured on cost per qualified lead, not vanity metrics.
What a RevOps agency should actually do.
Use these to evaluate any RevOps agency, not just Swivel.
Connect the system, don’t just staff a channel.
RevOps is defined by the joins: lead routing, scoring and closed-loop reporting, not any single tactic. If an agency runs paid or content in isolation, that’s a marketing agency, not a RevOps one.
Make “qualified” a real, consistent definition.
Ask how they define and measure a qualified lead. If the answer is “form fills,” keep looking.
Tie activity to revenue.
They should be able to show pipeline and revenue by source, not just leads and clicks.
Own the CRM as the source of truth.
RevOps lives in the CRM. If reporting can’t be trusted, nothing above it can.
RevOps-led, not marketing-led.
The whole revenue motion runs as one connected system, RevOS™, across four layers.
Foundation
A machine-checkable ICP, clean data and TAM tiering, so everything downstream targets the right accounts.
Demand Generation
Content and paid built to create and capture demand, measured by CPQL (cost per qualified lead), not CPL.
Human-Centric BD
Signal-based, multichannel outbound and calling, run as part of the system instead of a separate vendor.
Sales Enablement
Playbooks, messaging and reporting that turn meetings into pipeline.
Run as one system, RevOS™ has generated $150M+ in pipeline.
For B2B clients across SaaS, services and manufacturing.
in pipeline generated for B2B clients
pipeline increase, with 11.7x ROI
Read the case study →Conger Construction$143Min pipeline across 19 opportunities in six months
Read the case study →Who it’s for, and who it’s not.
A good fit if
You’re a B2B SaaS or B2B company whose data, paid and outbound don’t talk to each other; sales says marketing’s leads are unqualified; or you can’t answer “what did we spend to generate qualified pipeline?”
Probably not a fit if
You need a single narrow service, like a one-off landing page or a few ad campaigns, with no interest in connecting the system. A specialist agency will serve you better there, and we’ll say so.
How to choose a RevOps agency.
Five questions to ask on the first call with any agency.
- Do they connect the full system, or staff one channel?
- How do they define and measure a qualified lead?
- Can they show pipeline and revenue by source, not just leads?
- Do they own the CRM as the source of truth?
- Is the outbound or BD motion part of the system, or a separate vendor?
Meet Your AI Revenue Team
The 11 AI agents a modern revenue team runs on, the data architecture underneath them, and a 30-day plan to put your first one to work.
Frequently asked questions
A RevOps (revenue operations) agency aligns the data, systems and process across marketing, sales and customer success so revenue runs as one measurable engine. Unlike a channel agency, its value is in connecting the pieces (routing, scoring and closed-loop reporting), not running a single tactic.
Ready to run revenue as one system?
Book a strategy call, or start with a free growth audit that shows where your funnel leaks today.