A fractional CMO costs less than a team.

Until you add the agencies and hires needed to carry out the plan. One client puts RevOS™ at about what a single CMO costs, for the whole team and system.

We already have a fractional CMO.

Good. RevOS™ can be the engine they direct, so their time goes to strategy instead of managing vendors.

We don’t have the budget for this right now.

The better question is whether you can afford to miss your number. A missed revenue goal costs more than the system. Most clients start with one niche so the spend stays focused, and they use their earliest results to fund the next stage. RevOS™ also replaces budget you’d otherwise split across an agency, tools and new hires. Your free audit includes a 12-month projection, so you can see what one closed deal pays for before you commit.

Compare · Swivel vs. a fractional CMO

A fractional CMO gives you a plan. Who runs it?

A good fractional CMO brings senior strategy for a few days a week. Then the plan lands on a team that may not have the people, tools or time to run it. RevOS™ is the strategy and the team that executes it.

A fractional CMO covers one pillar fully and two in part. RevOS™ covers all four.

Fractional CMO

Position to Win

Demand GenPartly

Human-Centric BDNot covered

Sales EnablementPartly

RevOS™

Position to Win

Demand Gen

Human-Centric BD

Sales Enablement

Side by side

The first four months, side by side

	Fractional CMO	RevOS™
Month 1	Interviews, an audit and a list of priorities.	Position to Win on our 20-point GTM framework: revenue plan, niche, ICP and personas.
Month 2	The plan goes to your team, or to agencies hired to run the pieces.	Demand gen and outreach launch together on one system.
Month 3	Their few days a week go to managing people and vendors.	Every lead worked in minutes. Meetings tracked to held.
Month 4	Results depend on who they could hire. Sales isn’t covered.	Enablement for your reps, and pipeline within 100 days.