Your marketing team is busy. Is it producing pipeline?
Most in-house teams are good at making things: campaigns, content, events. What they rarely own is the whole path from a stranger to a held meeting. That’s the gap RevOS™ fills, with your team or without it.
An in-house team on its own covers one pillar fully and one in part. RevOS™ covers all four.
RevOS™ Three ways RevOS™ works with your team.
- Keep themWe build the system around your team.They keep creating. We add the positioning, follow-up and scoreboard that turn their work into meetings.
- Slim downA lean team, with RevOS™ as the engine.One or two marketers own the brand and content. We run demand, outreach and reporting.
- ReplaceWe run the whole funnel.No hiring, no ramp. One team accountable for pipeline, for about an hour a week of your time.
What changes when it’s one system
| In-house team on its own | RevOS™ | |
|---|---|---|
| Covers | Mostly demand gen | All four pillars, connected |
| Time to pipeline | Months to hire, ramp and find what works | Pipeline in 100 days, guaranteed |
| Follow-up on leads | Handed to sales, and often waits | Worked in minutes, by phone, email and LinkedIn |
| Measured on | Leads, traffic, engagement | Held meetings and pipeline |
| Cost | Salaries, benefits, tools and ad spend, per hire | RevOS™, from $15K a month, all four pillars included |
| If someone leaves | Know-how walks out the door | Rules and data are written down and stay with you |
| Your time | Managing people, priorities and vendors | About an hour a week |
AI speeds up their tasks. The gaps between those tasks stay.
An AI writing tool helps your team make more content. It doesn’t sharpen a weak message, follow up on leads in minutes, or tell the ads which meetings showed. In RevOS™, Swivel strategists set the strategy and approve what goes out, and our AI works across all four pillars with your rules and data behind it.
How the engine worksWhat it takes to get pipeline, either way
You own every gap.
RevOS™- Swivel strategists
- All four pillars
- The AI engine and one database
- Your team, if you keep it
Results, not reports.
When an in-house team alone is the better choice
- Your pipeline is already predictable and you mainly need more content.
- Your team already owns follow-up and reports on held meetings.
- You have a marketing leader who’s built a full-funnel system before.
A team that manages itself.
And you see everything.
About an hour a week, and one workspace with your results, agenda and everything that needs you.
What it’s like to work with us
14 B2B Moves That Won’t Drive Revenue
Fourteen B2B plays that keep a marketing team busy without filling the pipeline, and what to run instead.
What you might be thinking
The better question is whether you can afford to miss your number. A missed revenue goal costs more than the system. Most clients start with one niche so the spend stays focused, and they use their earliest results to fund the next stage. RevOS™ also replaces budget you’d otherwise split across an agency, tools and new hires. Your free audit includes a 12-month projection, so you can see what one closed deal pays for before you commit.
Get your free projection →