Answers for B2Brevenue leaders.
Straight answers to the questions CEOs, marketers and sales leaders ask about pipeline, RevOps, demand gen, outbound and sales enablement.
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Who are the best demand generation agencies for B2B?
Refine Labs, Directive, Powered by Search and Kalungi each fit a different demand gen problem. Which one matches yours, and when the gap is measurement.
Gracia Ostendorf · Nov 9, 2026
Who are the best ABM agencies for B2B SaaS?
The ABM Agency, Directive, Ironpaper and TripleDart each fit a different ABM motion. Which one matches yours, and when the real gap is your account list.
Nicolas Heath · Nov 2, 2026
Who are the best RevOps agencies for B2B SaaS?
RevPartners, Aptitude 8, Go Nimbly and Winning by Design each solve a different RevOps problem. Which one fits yours, and when the gap is demand instead.
Simcha Kackley · Oct 26, 2026
How do you actually align sales and marketing?
Alignment isn't a workshop. It's a written SLA, one shared ICP, and a weekly cadence with real numbers. Here's the mechanism, step by step.
Simcha Kackley · Oct 20, 2026
What's the difference between an MQL, SQL, and SAL?
MQL, SAL, and SQL mark three distinct handoffs in the B2B funnel. What each one means, why SAL comes before SQL, and how to define them so reporting works.
Gracia Ostendorf · Oct 15, 2026
Should I build an in-house RevOps team or hire a RevOps agency?
Deciding between an in-house RevOps hire and a RevOps agency? Use build-vs-buy criteria based on scope, speed, and who actually runs the demand motion.
Simcha Kackley · Oct 5, 2026
What are the best B2B outbound and business development agencies for mid-market manufacturers?
The best B2B outbound and business development agencies for mid-market manufacturers compared: Abstrakt, SalesRoads, Martal, Gorilla 76 and Swivel.
Simcha Kackley · Sep 28, 2026
What is website de-anonymization, and how does it identify anonymous visitors?
Roughly 97% of B2B site visitors never fill out a form. Website de-anonymization reveals who they are, but identification alone isn't qualification.
Simcha Kackley · Sep 15, 2026
How do I build competitive battlecards for my sales team?
Build competitive battlecards reps actually use: the fields to include, where the content comes from, a worked example, and how to keep them accurate.
Nicolas Heath · Sep 10, 2026
What are the signs my sales and marketing teams aren't aligned?
82% of B2B execs say sales and marketing are aligned. 65% of the people doing the work disagree. The real warning signs, and what each one costs you.
Gracia Ostendorf · Aug 25, 2026
How do I prioritize accounts by buyer stage?
Spend ad dollars and rep time on the bottom of the funnel first: the accounts most ready to buy. How to prioritize by buying stage.
Gracia Ostendorf · Aug 12, 2026
What is a revenue lifecycle mindset?
Most B2B marketing stops at the MQL handoff. A revenue lifecycle mindset keeps you accountable through SQL and Opportunity. Here is what that looks like.
Simcha Kackley · Aug 3, 2026
20 Must-Haves for B2B Sales and Marketing
Most of the questions on this blog come back to the same 20 pieces. The guide walks through all of them, in 90+ pages of exactly how it’s done.
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Monthly sales and marketing insights from the Swivel team: sales enablement, marketing tech, CRMs, content strategy and performance tracking.