Pillar 4 · Sales Enablement

Close more of the meetings you already get.

More meetings only matter if they turn into revenue. We give your team a sales process everyone follows, and scripts, playbooks and battle cards built from your real calls.

OutcomesIncreased close rateIncreased deal sizeShortened rep ramp
Where this pillar fits in RevOS™
This pillar Sales Enablement

Turns held meetings into closed revenue.

  • Position to WinObjections and win/loss reasons that sharpen the message
  • Demand GenThe proof and assets that move deals forward
  • Human-Centric BDCall briefs and talk tracks for every first meeting

Signs you need this

Every rep has their own pitch, and their own results.
Deals stall after the first meeting and nobody’s sure why.
Marketing and sales disagree on what a good lead is.
What we do

Give every rep what your best rep knows.

  1. Sales process and alignment
    Stages, handoffs and definitions that marketing and sales agree on.
  2. Scripts and playbooks
    Discovery questions, talk tracks and follow-up for every stage.
  3. Battle cards
    How to win against each competitor, and the objections you’ll hear.
  4. Training
    Hands-on coaching so the playbook gets used, not filed.
  5. SalesTech
    CRM, dialer and meeting tools set up so reps spend their time selling.
The 20 must-haves

Sales Enablement covers 3 of the 20 must-haves for B2B revenue.

RevOS™ covers all 20.

See all 20 must-haves →
AI and automation
5 must-haves
Centralized, agent-friendly database
Continuously calibrated AI
AI-ready martech and salestech
AI personalization at scale
Real-time reporting and gap finding
Position to Win
5 must-haves
Revenue plan
Niche positioning
Strategic targeting
Buyer personas
Buyer journey mapping
Demand Gen
3 must-haves
Revenue lifecycle mindset
Buyer-centric experience
Distribution strategy
Human-Centric BD
4 must-haves
People authority building
Triggered signal inbound
Triggered signal outbound
Measure and optimize
Sales Enablement
3 must-haves
Marketing and sales alignment
Scalable relationship selling
Sales enablement materials
Built from real calls

Playbooks that keep up with your calls.

Objections from calls and reasons from won and lost deals flow back into the scripts, the battle cards and the message at the top of the funnel.

  1. Sales calls Reviewed for what buyers really ask
  2. Objections and win/loss Why deals stall, and why they close
  3. Scripts and battle cards Updated with what works
  4. A sharper message Back to the top of the funnel
Leasecake
14 new deals
and $1M+ in deal value within 60 days.
A sharper ICP and competitive story, so reps knew who to call and how to win.
The whole system

It keeps getting sharper.

Every month, what we learn on calls and from won and lost deals flows back to Position to Win, and the next round of messaging starts from what actually closed.

Cover of Sales Enablement: The #1 Missing Element in Go-To-Market Strategy
Free eBook

Sales Enablement: The #1 Missing Element in Go-To-Market Strategy

Why enablement is missing from most go-to-market strategies, and how a modern approach gets more of your meetings to close.

Free. We’ll email you a copy too.
Questions CEOs ask

What you might be thinking

Training helps reps close the meetings they get. It can’t create the meetings. RevOS™ builds playbooks and battle cards from your real calls and fills calendars with buyers who fit, so better skills have more to work with.

Find out where your deals are stalling.