An agency runs the channel. You still own the funnel.
A marketing agency runs the campaigns you hire it for and reports on them. The message, the follow-up on every lead, sales enablement and the line from a click to revenue stay with you. RevOS™ covers all four pillars, with one team accountable for pipeline.
A marketing agency covers one pillar fully and one in part. RevOS™ covers all four.
RevOS™ What changes when it’s one system
| Typical marketing agency | RevOS™ | |
|---|---|---|
| Covers | One or two channels | All four pillars, connected |
| Reports on | Impressions, clicks, cost per lead | Held meetings, pipeline and revenue |
| What happens to leads | Handed to you | Worked in minutes, across the buying committee |
| Optimizes for | Form fills | Meetings held and deals won |
| Message | Whatever the brief said | Built first, and sharpened by what sales hears |
| Accountable for | Delivering the campaign | Pipeline in 100 days, guaranteed |
What you still own with an agency
The agency runs the channel. You own the rest.
RevOS™- Swivel strategists
- Message and offer
- Channels tuned to held meetings
- Follow-up in minutes
- Enablement and reporting
Results, not reports.
When an agency is the better choice
- You already have a sharp message, strong follow-up and a scoreboard.
- You need one channel run well, and the rest of the funnel works.
- You want a single project, like a website or a launch campaign.
No status calls about activity.
No monthly slide deck.
About an hour a week, and one workspace with your results, agenda and everything that needs you.
What it’s like to work with us
20 Must-Haves for B2B Sales and Marketing
An agency covers a few of the 20 pieces a B2B revenue system needs. See all 20, and which ones nobody owns yet.
What you might be thinking
Most of our clients have, so we don’t ask you to take it on faith. You get a personalized plan and a 12-month projection before you commit. The system is live in test mode in about two weeks, each channel proves itself before it sends, and you see milestones inside the first 90 days. A live report shows held meetings and pipeline any time, and we’re measured on held meetings, not activity.
See how we work →