Position to Win
A message built for each sector
We built Dysinger’s message and capability collateral for aerospace, defense and space buyers, with proof of the work up front.
Built on
Proof of precision
Results · Dysinger
Aerospace and defense machiningDysinger set meetings with 50% of their top accounts in 9 months
Swivel’s complete revenue system reached Dysinger’s target buyers in aerospace, defense and space, and turned prospects into opportunities.
Dysinger’s capability collateral, built for aerospace and defense buyers.
50%of their top accounts set meetings
2,000+“Best Bet” connections on LinkedIn
1,000+prospect engagements
The challenge
Dysinger wanted to grow in aerospace, defense and space.
Dysinger Inc. is a precision machining firm. To grow its presence in aerospace, defense and space, they needed a targeted marketing and sales strategy to raise awareness, engage industry decision-makers and drive consistent revenue.
- Raise awareness with the right decision-makers
- Get meetings with top accounts
- Drive consistent revenue, not one-off wins
How Swivel helped
It started with the accounts that mattered most.
Before any campaign went live, we named Dysinger’s top accounts and the decision-makers inside them.
Top accountsnamed in aerospace, defense and space
2,000+“Best Bet” connections on LinkedIn
3sectors, each with its own message
Three things we learned shaped everything after.
Buyers need proof of precision.
Aerospace and defense buyers trust a machining partner that shows the parts it has made and where they fly.
A short list of accounts matters most.
Winning a few top accounts moves revenue more than reaching everyone.
Decision-makers need a reason to stop.
A thoughtful gift or a striking video gets noticed when another email wouldn’t.
Three ways to see it
Four pillars, built on what we learned.
Built on
Proof of precisionNamed accountsStand out
Demand Gen
Paid social and video for industry audiences
Engaging campaigns and videos tailored to industry audiences raised awareness with decision-makers.
- Video ads like “Our parts are used on Mars”
- Paid social for aerospace, defense and space audiences
- Capability collateral for each sector
Built on
Proof of precisionStand out
Human-Centric BD
ABM direct mail and LinkedIn
Targeted outreach with value-added gifts drove meetings at top accounts, and 2,000+ “Best Bet” connections on LinkedIn kept Dysinger in front of the right people.
Built on
Named accountsStand out
ABM direct mailA value-added gift, then a meeting
Targeted outreach with value-added gifts to the decision-makers at top accounts.
Top accountsValue-added giftsMeetings
Sales Enablement
Collateral that turns meetings into opportunities
Capability collateral gives Dysinger’s team proof to bring into every meeting, so prospects become opportunities.
Built on
Proof of precision
How it worked together
Each piece made the next one work.
- Learn Top accounts The short list and the people inside it.
- Say it One message Proof of precision for each sector.
- Reach Video and LinkedIn Campaigns and 2,000+ Best Bet connections.
- Connect Direct mail Value-added gifts that earn a meeting.
- Result 50% of top accounts Met within 9 months, with 1,000+ prospect engagements.
Feeds back: What top accounts say in meetings goes back into the message and the next round of outreach.
“Going with Swivel’s RevOS™ is a no-brainer for us. Their comprehensive skill set turbocharged our pipeline development, making business growth more seamless than I ever thought possible.”Greg Dysinger, VP of Sales and Marketing, Dysinger
$143M
$4.5M+
$3M+See what the full system could do for you.
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