Lease management SaaSSwivel aligned Leasecake’s positioning, messaging and demand system to revenue outcomes, so mid-market and enterprise multi-unit operators see the difference and ask to talk.
The strategy behind it: positioning, buyer personas, targeting, competitors and the revenue plan.
Leasecake offers a modern lease management and accounting platform with automation and AI. But their messaging lacked clarity, so positioning was inconsistent across marketing and sales, and it was harder to create predictable pipeline.
To win mid-market and enterprise multi-unit operators, Leasecake needed:
Before any campaign went live, we defined the ICP, the personas inside it and the competitors buyers compare Leasecake against.
Real estate, accounting and executives each have their own job to get done, so the message is built by persona.
Whether it’s admin, accounting or AI, buyers need to see it’s simple to use.
Asking whether the last audit was as easy as it should have been starts the right conversation.
We defined Leasecake’s ideal customer profile and sharpened the competitive narrative, then built buyer-centric pages and competitive comparison assets on the website.
Paid social scaled demand across accounting, lease management and executive personas, backed by guides for each stage of the decision.
Campaigns and follow-up are segmented by persona, so each buyer hears about the job they need done.
We made sure the messaging translated directly into pipeline conversations, so sales tells the same competitive story buyers saw in the ads.
Competitive comparisons and audit-readiness questions carry straight into the sales conversation.
Feeds back: What comes up in demos goes back into the message, the comparisons and the campaigns.
“We’re very pleased with the lead flow that we’ve been getting, and the quality of the leads are also good.”Scott Williamson, CEO, Leasecake
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900%
20 meetings
$4.5M+